Conversion optimised landing page developed as part of the PPC campaign
Landing page targeting national and international cargo air charter search traffic
This client wanted to improve local & national search engine exposure for a number of competitive search terms. The main company website already ranked well for most of the relevant search terms due to the ongoing organic SEO work we were performing. The client was looking for other way to maximise search engine exposure beyond these organic search engine rankings.
It was proposed we setup two landing pages both focusing on different niche areas and run two separate Google Adwords campaigns. The Google Adwords allowed for an enhanced search presence, and the ability to gain first-page domination with Ads sitting above or next to our organic results for a number of keywords for which we already ranked well organically.
These projects provided numerous online leads as well as valuable insight into keyword research, competitor analysis and the ROI from this kind of PPC search marketing strategy. Using organic and paid search at the same time can be a very powerful way to quickly achieve maximum first-page search exposure
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From The Client
“David successfully managed a number of key projects for Adagold, including search engine optimisation, content & web production, print advertising, and marketing campaigns."
Jeff Eager, GM Commerical - Adagold Aviation (2008 - 2014)